You may think your outfit is the bottom line when it comes to how
you look, but anyone who's ever had a bad hair day knows that's just
not the case! Even your best outfits don't feel quite right when your
hair doesn't do its part, or does
too
much-- frizz, anyone? Coloring treatments and daily blow
drying/straightening alone can cause a fair amount of damage, and that
doesn't even take into account other factors like harsh weather and
chemicals! But before you throw in the towel and resign yourself to a
future filled with hats and last resort ponytails, let us introduce you
to the
WEN collection from
Chaz Dean Studio.
WEN is definitely not your typical hair care line- there's no shampoo!
Instead of lathering your hair with chemicals, WEN cleansing
conditioners use astringent and antibacterial elements to clean hair,
while adding sheen, moisture, and strength. In formulas like fig,
cucumber, aloe, sweet almond mint, tea tree, and lavender, you can be
sure your hair will smell as wonderful as it is healthy! We spoke to
Chaz Dean Studio about their hair treatments, favorite products, and
advice for chronic blow dryers- read on to see what they had to say!
Stylehive: How does the Wen mask work?
Chaz Dean:
The WEN Re-Moist Hydrating Mask is a convenient, at-home treatment that
restores hair to a brilliant, healthy shine. For deep, intensive
moisturizing, apply liberally to clean, wet hair and leave in from 30
to 45 minutes at least. To achieve maximum results leave in overnight
before thoroughly rinsing out in the morning.
Stylehive: What makes the Wen mask different from the other treatments out there?
Chaz Dean:
Like all WEN products, the WEN Re-Moist Hydrating Mask is the result of
a meticulously developed blending of just the right ingredients to
achieve an exceptional and unique treatment. For some fifteen years,
I've mixed my own conditioners and oils to use as a hair mask in the
salon on our celebrity clients. But after such an overwhelming demand
from everyone who's ever tried it, I decided to make a more
concentrated mask available to my clients and anybody else looking for
a deep, hydrating hair product.
Stylehive: What are some key ingredients to look out for when choosing a hair mask?
Chaz Dean:
There are so many brands out there that put together their ingredients
in a great variety of ways and people respond individually according to
their own preferences in scent, texture etc. However, I personally
would recommend looking for what's natural and healthy. I formulated
all my WEN products with this important philosophy. For the WEN
Re-Moist Hydrating Mask, I very carefully selected ingredients such as
Shea Butter, Sea Buckthorn fruit extract, Kukui Nut Oil, Tamanu Nut Oil
and Neem extract among others for their healthy, beneficial properties
and blended them together in a perfect balance to achieve beautiful
hair.
Stylehive: What can we do to prevent hair from the effects of winter weather?
Chaz Dean:
It seems like so many products are geared towards repairing damage
after the fact. That is due primarily to the misguided habits - such as
the regular use of shampoo. I have always been an outspoken proponent
against the use of shampoo because they contain harsh chemical
ingredients that gradually damage your hair. Regular use of all our WEN
products offers everyone a healthy regimen that is preventative. When
you've established your WEN regimen there wouldn't be any need to
"repair" but a consistently healthy, strong and glamorous hair.
Stylehive: I blow dry my hair every day- will the Wen mask help keep my hair healthy?
Chaz Dean:
First of all, I would highly recommend you use the hair dryer less
often. If and when you need to, you need to apply a product that
contains heat protectants. WEN Styling Creme is an excellent product to
use prior to blow drying. It's a virtually weightless formula with the
styling options and the benefits of a leave-in conditioner, polishing
gloss and gel. It works great on straight, wavy or curly hair types to
give you rich moisture, gleaming shine and body with hold and most
importantly for you - it will protect your hair from any damage caused
by blow dryers.
Stylehive: What other Wen products do you recommend most?
Chaz Dean:
I believe that the foundation of all the other WEN products is the WEN
Cleansing Conditioner because it all starts there. Ditch the shampoo
because they're really not good for you. WEN Cleansing Conditioner is a
non-lathering formula that contains natural astringents to thoroughly
cleanse hair without stripping it of moisture. Additionally it provides
your hair with a rich blend of nutritious botanicals that conditions
and revitalizes hair to its most gorgeous potential. You will be amazed
at how stronger, fuller and more beautiful your hair can be with WEN
Cleansing Conditioners.